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Trending Ecommerce Niches of 2018
Finding and selecting a niche market can be challenging. If you aren’t quite sure of what you want to sell, here are the top ecommerce niches of 2018:

Organic and Natural Beauty: In 2018, the organic and natural beauty category is predicted to become a 2 billion-dollar industry. The industry growth can be attributed to the overall consumer shift toward healthier alternatives. Selling products like natural face masks, deodorants, and body scrubs will attract the health-conscious consumer.
Baby Equipment: With more than 6,000 businesses selling in this niche, baby equipment is a booming industry. With babies being born each day, there will always be a high demand for baby equipment like diaper bags and cribs. Target not only the parents, but also the extended family and friends who may purchase products for the baby shower.
Vitamins and Supplements: As people shift their focus to choosing healthier lifestyles, the market for vitamins, powders, and supplements will continue to grow. Sales for these types of products are expected to reach $13.9 billion by 2018. When choosing products to sell, focus on plant-based and organic products.
Matcha: The market for Matcha tea has rapidly grown for brick-and-mortar stores in the last couple of years. With its incredible health benefits and matcha-exclusive tea bars popping up, it continues to be a long-lasting trend. When searching for a supplier, be wary of any cheap imitations. Matcha tea originates in Japan. China is now producing powdered green tea that is ‘Matcha-style,’ but, depending on the manufacturer, it can taste bitter. Be sure to do your research and ensure your supplier is offering quality products.
Handmade Items: Cater to those looking for a unique gift or product by selling one-of-a-kind, handmade products. Offer local artisan goods or from other countries such as home décor, jewelry, purses, and other accessories. Typically, the quantity of handmade goods is limited, which means that competition will be lower. In addition to finished products, you can capitalize on this trend by selling craft supplies for other handmade artisans to buy.
Pet Supplies: This is a large market in the United States. The pet industry is expected to reach $96 billion in the US in 2020. Pet owners view their pets as family members. Focus on selling high quality products for their furry friends. Natural food and treats, supplements for older pets, and accessories will continue to trend in 2018.
Travel Accessories: As travelling becomes more affordable and accessible, this market will continue to grow. Capture the travel bug’s interest by selling travel accessories, worldly products, and global foods. With majority of travelers being tech savvy, focus on digital organizers, luggage scales, WIFI hotspots, chargers/power banks, and GoPro cameras.
Subscription Boxes: The subscription box model is beneficial for the seller due to its high customer lifetime value. Visits to popular subscription box sites have grown 3,000% since 2013. Join this trending niche by selling a box containing pet supplies, fitness products, or snacks.
Men’s Grooming Products: Projected to be a $43.6 billion market by 2020, this industry will continue to grow as men’s perceptions toward self-care evolves. Market products such as moisturizers, anti-aging creams, and beard oils.