5 Different Type Of Ecommerce Follow Up Email Every Online Store Should Send

sfwpexperts (38)in #ecommerce • last year

Why is it important to send follow up emails?

Many of you may not know but follow up emails are one of the most effective and powerful tools that can help you establish a good relationship with your new as well as existing customers. Crafting an effective follow-up email strategy can help you to increase your conversion rate and outperform your competitors.

In the eCommerce industry, follow up emails are generated and sent to engage and encourage potential customers for making another purchase, return on your eCommerce website, welcome new customers and more.

For different situations, there are different types of follow up email, for example, to interact with your newly joined customer you can send welcome emails, to re-engage the inactive customer you can send re-engagement email, abandoned cart email and more. Below we have discussed the different types of follow up emails that you can send to your customers.

Different Type Of Follow Up Email Every ECommerce Store Should Send

1. Welcome Email

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Today with the increase in e-commerce websites, most savvy online shoppers expect a welcome email as soon as they sign up or subscribe to a new e-commerce website. Your welcome email plays a crucial role in determining whether your new customer will become your potential customer or not. Because That’s the first time when you interact with your newly joined customer.

From the name you can identify the type of content, a welcome email will include. It is one of the most common types of emails that every user comes across in their daily life. Even if you are subscribing for any blog post or any newsletter you will get the welcome email. By sending a welcome email you try to show gratitude to your subscriber for becoming a potential lead.

In the eCommerce industry, welcome email helps you to introduce your business in front of the newly joined lead. So, the message inside your welcome email can make and break the relationship with your customer. If you look at the above stats by oberlo, an average of 82% of the users open their email rate, which means there is a higher chance of your message getting viewed by your potential customer.

Today many marketers try to advertise their product through a welcome email. if your business is among them then right away you need to stop because these types of activities irritate customers and there are chances that your newly joined customer may opt-out from your email list.

If you are sending a welcome email to your new subscriber then highlight what type of email they will get in the future. In the same email, provide them a reason why they should not unsubscribe from your email list. And always maintain consistency after sending a welcome email. most of the time companies don’t interact with their subscribers after sending a welcome email and because of that, your new subscribers can forget about you.

#follow #up #email

last year in #ecommerce by sfwpexperts (38)

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5 Different Type Of Ecommerce Follow Up Email Every Online Store Should Send

Why is it important to send follow up emails?

Different Type Of Follow Up Email Every ECommerce Store Should Send

1. Welcome Email

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