How to optimize eCommerce conversion rates

There is no single thing or magic pill that can improve your conversion rates as far as eCommerce is concerned.

There are loads of steps involved in improving conversion rates and you’ll need to adopt all of those that fit you to see noticeable results.

According to IRP Commerce, the average eCommerce conversion rate is around 1%.

So even the subtlest increase in conversion rates would be massive.

So without further ado, I’ll jump right into my top picks for improving your conversion rates.

1. Setting up the baseline

Firstly, look at your conversion rate and check out the conversion rate for your industry and product type to know where you stand.

PayPal transactions have a 70% higher checkout rate than non-Paypal transactions. So make sure your store supports Paypal transactions.

2. Keep an eye out for what the competitors are doing

It’s important to look at the changes competitors are making to their landing pages. Find inspiration from top-performing landing pages and implement them on your site.

Check out a few e-commerce sites that are doing well and analyze what they are doing right.

I’d also suggest looking at Ezra Firestone’s works. He pretty much knows how to design a really good eCommerce website.

3. Building your brand with testimonials

There is an option on Fiverr where you can hire professionals to be the spokesperson for your product for like $10.

For example, if yours is a medical supply e-commerce site, you can hire a doctor to be the spokesperson for your products and get a video testimonial featuring them.

This lends a certain sense of credibility to your product and landing page.

You can also get average everyday people to feature in your testimonial to attract different demographics.

But make sure that you don’t make claims that open you or them up for liabilities in the future.

4. Have a color scheme for your site

This is a major issue with most e-commerce sites. Most of them have attention-grabbing CTAs (call to action), usually red, but they don’t follow a fixed color scheme throughout their site.

The result is a jarring experience for the user.

Make sure you follow a color scheme that’s not all over the place. You can use any color for CTAs as long as you can make them stand out from the rest of the page and uniform color schemes help with this.

It’s also a good rule of thumb to make all of your buttons and CTAs the same color so that users can locate them easily.

5. Using chat to create FAQs

The chat button on your site is an incredibly powerful tool. You need to analyze the most frequent questions, the landing pages they are on, and common themes in customer queries.

The next step would be to incorporate these into your landing pages and you’ll see your conversion rates improving.