Excelli — How Social Media can Help Boost e-commerce
Excelli is a blockchain-based e-commerce platform that integrates a social platform to allow users to socialize as well as shop together with each other. The fact that people love to shop with their friends and families can be effectively used by online shopping brands to create better user experiences on their platforms. On top of that, things can become even more interesting when consumers are rewarded for group buying. And this is exactly what Excelli offers.
Excelli intends to disrupt e-commerce with the inclusion of social networking, giving consumers the ability to group buy their favourite products at the lowest price possible as well as earn rewards for shopping.
Why social media is becoming a crucial part of e-commerce
On average, people spend about 145 minutes per day on social media (source: Statista), which tells a lot about the power of social media and its ability to affect how consumers shop online. Not only do people love to socialize, interact and chat with their friends on popular social networking sites, but social buying (also known as group buying) is also becoming an increasing trend on the internet.
Group buying refers to when two or more people buy an item together. This can have many benefits. For example, two friends grocery shopping together and looking to buy the same item will likely get a discount on group buying. This phenomenon is now getting popular in the e-commerce space as well, as websites are willing to offer better discounts on bulk shipping. Buy 2 get 1, buy 2 get 50% off, etc. are just some examples of this system.
Another way how social buying is beneficial for consumers is through the rewards they can get for referring their friends/connections to buy a product or service. For instance, Excelli offers a referral commission to anyone who brings a friend to buy on the Excelli Super App. Plus, they get to earn reward tokens on every transaction.
People have always loved to do things with others. As they say, man is a social animal. This is true for shopping as well. Whether it is grocery shopping or buying clothes, we love it when there is someone to accompany us and get bored when we have to shop alone. With Excelli, group buying is not only exciting but also extremely rewarding. Here’s how.
How Excelli makes social e-commerce rewarding for consumers & merchants
Excelli integrates e-commerce with a social component on its online marketplace called the Excelli Super App. Users on the Excelli app can not only socialize, connect and chat with each other but can also group buy products and get rewarded with XLE tokens.
Customers who love a product on Excelli can share it with others through built-in social media or on external platforms to invite their dear ones to shop together. This reduces the price of a product, as more people connect and shop together. In addition, buyers get reward tokens (XLE) for every purchase on the app.
The Excelli Super app and the entire ecosystem is fueled by the Excelli coin (XLE), which is the native utility token of the Excelli Super app and e-commerce platform. XLE powers all payments and other digital transactions on the Excelli platform and is also used to reward the app users for their activities on the Excelli Super app.
Excelli Coin is a utility token that also acts as a reward token. It is offered to users who shop on and perform other activities on the Excelli platform. Unlike the virtual rewards or cashback coins offered by traditional e-commerce sites, the Excelli reward token has actual monetary value and can be used to buy products/services on the Excelli marketplace.
Find out more at https://www.excellicoin.com/
Originally published at blog.excelli.com