Anyone involved in e-commerce knows it is an environment that is constantly changing and upgrading as technologies improve and companies battle against each other to get a greater piece of the pie.

The future of ecommerce is uncertain, but some things remain constant – delivery times will improve, customer service will get increasingly better, and product selection will become ever greater. But how might the future of buying online actually look from the customer perspective, and what should you be implementing in your own business over time to stay ahead of the curve?

Personalization

Greater personalization and a better customer experience will be the holy grail for ecommerce businesses in the future, as it becomes increasingly difficult to secure customers against a backdrop of ever-increasing competition. Customers will eventually flock to those offering as close to the in-store experience as possible, and major ecommerce retailers are already striving to make things more personal and more tangible on web.

BehaviourExchange - personalized offerings in real time

BehaviourExchange is an intelligent system that identifies each online visitor by their demographic characteristics and interests. The system is able to recognize visitors the exact moment they enter a website, which enables it to provide a personalized experience to each customer and show them content that suits their age, gender, education, interests and other characteristics. How does it work? Check out the video: