What is the future of e-commerce!!! ? Very SUCCESSFUL business, that anyone can scale and earn more than a salaried person!!!

E-commerce is largely about execution. If you get the maths right, the rest should follow, given enough traffic and time for your site to establish. But for anyone involved in the e-commerce game, it is an environment that is constantly changing and upgrading as technologies improve and companies battle against each other to win a greater share of the pie.

The future of e-commerce is uncertain, but some things remain constant – delivery times will improve, customer service will get increasingly better, and product selection will become ever greater. But how might the future of buying online actually look from the customer perspective, and what should you be implementing in your own business over time to stay ahead of the curve?
Ecommerce Personalisation & Experience
Nearly all retail growth in the US at present is driven by ecommerce, and this looks set to continue in the years ahead as more people spend more money online. Greater personalisation and a better customer experience will be the holy grail for ecommerce businesses in the future, as it becomes increasingly difficult to secure customers against a backdrop of ever-increasing competition. Customers will eventually flock to those offering as close to the in-store experience as possible, and major ecommerce retailers are already striving to make things more personal and more tangible on web.

Ecommerce Delivery Drones
Perhaps one of the most exciting developments in ecommerce is one we are already starting to see in testing – drone delivery. Drones will in the future allow companies to deliver packages much more efficiently and quickly, with delivery times of just 60 or even 30 minutes from order entirely plausible. Drones will be sent out from distribution centres and travel directly to the delivery addresses provided, at significantly lower cost and logistical hassle than at present. Amazon, among others, are already seriously close to making this a reality across the entirety of their business, and it seems that others will be clambering to follow suit as quickly as possible.

Ecommerce Curation & Pay Monthly Models
Product curation and pay monthly models are likely to continue to form an increasing part of the future of ecommerce. People don’t want to buy generic products from you – Amazon is cheaper and quicker. But they do want to buy curated products, lifestyle products, and ecommerce packages where your product knowledge and expertise can create an altogether more enjoyable, rounded experience. Think Graze.com, or Flavourly.com.

Ecommerce Tracking Into Retail Stores
The boundaries between ecommerce and physical commerce, i.e. the retail store, will become less definite as time passes, and companies are already looking at ways of tying together online tracking and customer information with their real-world experience. This also complements the idea of greater customisation of the shopping experience, allowing retailers to use existing online data to personalise their entire relationship – both online and offline.

Pop Up Shops
pop-up-shop

Customers are already shopping in new, alternative ways to before. “Showrooming” and “webrooming”, where customers visit a local shop then buy online for a cheaper price, or vice versa, present new challenges for retailers, in bridging the gap between the online and offline. As an online-only ecommerce retailer, you miss out on the webrooming aspect, because any sales made in a physical retail environment off the back of research on your site will be lost on you and your business.

Ecommerce Attribution Modelling
Attribution modelling provides the basis for calculating ROI, and thereby tailoring your marketing strategy to deliver optimal results. Assigning value to something in or related to your funnel is important because it makes it possible to calculate your return. Attribution modelling looks at the best possible actions to which you should attach value, so you can focus your marketing spending and resources on those that offer the strongest return.

For example, say you have a simple two-step funnel, whereby you catch an email sign-up or a sale. Both elements here have a value – there is value in the sale, but also in the lead, which might one day buy from you (or might buy from you several times over, depending on your data). By attributing value to each of these actions effectively, marketers will continue to generate more sophisticated insights into how best to channel their efforts.