Eatonomy - A Blockchain-as-a-Service for Intelligent Loyalty Programs in the Food Industry

giangchuc1234567 (29)in #eatonomy • 6 years ago

Build loyalty programs on the blockchain without any technical knowledge or prior loyalty experience. Introduce interoperability, intelligence/attribution & real value to loyalty programs

LOYALTY PROGRAMS TODAY
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High Costs to Operate
A fully functional digital loyalty program is very costly to manage - resulting in less value for customers & a barrier for smaller brands/retailers to operate a digital loyalty program.

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Restrictive Rewards
Rewards today can only be redeemed with the issuing retailer/brand - hence customers are disengaged causing low redemption of rewards.

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Lack of Intelligence
Brands/retailers lack deep insights into their customers to create personalized programs that reward loyal behaviour, engagement & repeat purchases.

Introducing a Blockchain-as-a-Service to build Intelligent Loyalty Programs
Our mission is to enable intelligent loyalty programs - imagine where brands/retailers can identify their most valuable customers, understand their behaviours - and reward customers according to their purchases & habits.

Using Eatonomy's Loyalty Management Suite -brands/retailers can build custom loyalty programs in minutes - without technical knowledge or experience with the blockchain.

Our platform is fundamentally different from other blockchain loyalties as it is built on Stellar. Stellar eliminates the technical challenges of running a consumer dAPP which exist on Ethereum-based dAPPs - wallet management, transaction fees, transaction times & liquidity of tokens.

How it Works?

Application Layer
The application layer consists of the Loyalty Management Suite + the Mobile Eatonomy App

The Loyalty Management Suite is what brands/retailers use to set up a loyalty program, assign redemption rules (i.e. 10 tokens for $30 spent), purchase TRE tokens via API's, and track/analyze the performance of their programs. Brands/retailers can elect to launch their loyalty programs either on the Mobile Eatonomy App - where customers can purchase & redeem food/goods using TRE tokens or fiat or brands/retailers can launch the program using their own infrastructure - the choice is theirs.

Integration Layer
The integration layer is a library of code simplifying the platform architecture so that queries between lower layers are automated.

The primary function of the integration layer is API access with external exchanges and data sources so that users of the Loyalty Management Suite (brands/retailers) and the Mobile Eatonomy App (customers) can purchase/redeem/transfer TRE tokens seamlessly without any additional effort - thus eliminating barriers to using the Eatonomy platform.

Exchange Layer
The exchange layer provides immediate access to purchase/transfer TRE tokens.

With built-in API's the exchange layer allows brands/retailers to seamlessly purchase TRE tokens using fiat - without the friction of creating accounts, understanding price exposure and etc. The exchange layer facilitates these transactions and provides TRE purchasers with the best prices at any given volume. Similarly, customers can sell their TRE tokens on exchanges via API access as well.

Protocol Layer
The TRE token is built on the Stellar blockchain - the ideal choice for performance, speed, and resiliency.

Stellar is the ideal blockchain for Eatonomy as it provide significant benefits - especially with the technical challenges of building a consumer dAPP. For instance, competitors building blockchain loyalty programs who use Ethereum would need to pay for a minimum amount of Gas when creating each wallet for users & brands/retailers to facilitate the initial transaction - with Stellar and its SDEX, no such capital investment is required. Other benefits of Stellar include extremely low transaction costs, near instant transaction times, and liquidity of the TRE token.

Benefits for Brands / Retailers

Benefits for Customers

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