TikTok’s Latest Monetization Tool: Creativity Program Beta
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TikTok
TikTok’s Latest Monetization Tool: Creativity Program Beta
Learn about TikTok's Creativity Program Beta, a new monetization tool to help creators earn more money with longer content.
The TikTok Creativity Program Beta is an invite-only program designed to help creators monetize their content and unlock more opportunities.
Once invited, creators must create and publish high-quality, original content longer than one minute to start earning.
While the TikTok Creator Fund and the TikTok Creativity Program aim to support creators, there are some key differences between the two.
Matt G. Southern
SEJ STAFF
Matt G. Southern
February 20, 2023
3 min read
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TikTok’s Latest Monetization Tool: Creativity Program Beta
TikTok has introduced a new program called the Creativity Program Beta, designed to help creators earn more money with longer content.
The program is the latest addition to TikTok’s range of monetization tools that support creators of all levels.
What Is The Creativity Program Beta?
The Creativity Program Beta is an invite-only program to help creators earn more money, unlock real-world opportunities, and improve their video performance metrics and analytics.
To be eligible for the program, users must be at least 18, meet the minimum follower and video view requirements, and have an account in good standing.
How To Start Earning?
People invited into the TikTok Creativity Program must create and publish high-quality, original content longer than one minute to start earning.
The program is available in the US, France, and Brazil and will soon be introduced to more regions.
What Are The Benefits?
The TikTok Creativity Program is designed to help creators unlock more opportunities and foster their creativity. It’s based on learnings and feedback from TikTok creators, including those in the TikTok Creator Fund.
The program will provide creators with an updated dashboard to view video eligibility, estimated revenue, performance metrics, and analytics. All videos for the Creativity Program must abide by TikTok’s Community Guidelines.
How To Apply?
Creators already enrolled in the TikTok Creator Fund can switch to the Creativity Program, and those not enrolled can apply to the new program once available.
The Creativity Program Beta will be available to all eligible US creators in the coming months.
Differences Between TikTok Creator Fund & Creativity Program
TikTok has two programs to support its creator community, the TikTok Creator Fund, and the TikTok Creativity Program.
