E-Commerce Content Marketing: 5 Ways to Get Started ASAP

If you have a successful e-commerce site, you know that conversions are the key to survival.

First, you need to build the traffic to your store. Then you need to convert that traffic into leads and sales.

After all, traffic is critical, but it doesn’t pay the bills.

Without conversions, your store won’t survive, no matter how many people are visiting.

Content marketing can increase your conversion rate by almost six times!

The average conversion rate with content marketing is 2.9%, compared to only 0.5% for sites not using it.

Why does content marketing improve conversions?

Content allows you to connect with your customers.

Customers crave connections. They want to feel engaged.

If you do a good job connecting, it will increase engagement and brand loyalty, which will boost conversions and increase sales.

Don’t worry if you’re not already using content marketing for your e-commerce store.

I’m going to show you 5 ways to get started.

1. Begin by choosing one style of content
Don’t waste time, money, and energy attempting to
tackle all varieties of content across all platforms.
The fastest thanks to start is to start out with
one thing.
One kind of content. One platform.
Which one is best can rely on your product,
service, niche market, and client sort.
However, if you’re at a loss, begin with email
content.
74% of the foremost roaring B2C marketers ar
using email as their primary method of distributing
content.

Why?
Because it works!
Email selling continues to produce the
highest come back on investment .
Want to slender down your focus even more?
Automated emails do higher than manual.
Automated welcome emails, promotion emails,
and event emails ar the foremost common forms
of email content selling.

Starting a replacement sale, campaign, or promotion?
A great thanks to drive traffic and boost sales is
to email past customers to allow them to grasp.
After all, you recognize these individuals already like
your product or service.
But what if you've got no plan the way to produce
automated email promoting campaigns?
To get started as before long as attainable with content
marketing, choose a medium you’re most
comfortable with.
If that’s not email, that’s okay!
Do you knowledge to feature a journal section to your
e-commerce web site and write journal posts?
Or, ar you already wont to creating YouTube
videos? create more!
Have you been creating audio clips for ages?Consider a podcast!
Pick whichever one you're thinking that you'll be able to get on my feet
and going the best. Below ar samples of
some content mediums employed by B2C marketers.

Once you begin seeing some success and you
have a decent handle on the one medium you
chose, then you'll be able to change to others.
You can forever repurpose a chunk of content
from one type to a different platform.
For example, you'll flip a journal post into a
podcast or a YouTube video afterward.
2. Build product or service guides for your
customers
Choosing a way to share your content is one
decision. the opposite is deciding what to share.
A quick and straightforward thanks to begin is to make guides
for your customers.
Provide resources on a way to use, assemble, or
fix your merchandise.orbin-depth details concerning
what services you supply.
Creating content for your customers that may
provide data and answer queries may be a
great way to make trust.
It also can facilitate move them through the
purchasing funnel to the ready-to-buy part.
And it’s a decent thanks to share data on
product updates to stay customers .

Make sure you employ these guides as an area to
educate customers.Don’t use guides as an area to sell!
Guides ought to be accustomed show your audience
that you care concerning educating them and serving to
them build the simplest choices.
And confirm you usually embody visuals.
Consumers wish to envision however things work and
what they appear like. they require to be ready to
visualize a way to use and take care of merchandise .

A great thanks to mix info and visuals
into a guide is to make Associate in Nursing infographic .
People love infographics.
If you produce an excellent one, folks can share it.
This will offer links back to you and assist you
increase your reach to new potential customers.
3. produce product or service videos to
show your offerings
People square measure visually directed. thus it shouldn’t
surprise you that my next suggestion is to use
video.
There square measure immeasurable ways that to use video promoting
for your e-commerce website.
You can do short ad campaigns, in-depth
webinars, on-line courses, or something in
between.

Make a infective agent effort.
.
First, target a length that matches your medium.
Then ensure your effort encompasses a hook.

If you would like it to travel infective agent, it has to be catchy
and stand out from the remainder.
A perfect example is railway Trains’ Dumb ways that
to Die videos .

Their catch?
Illustrating dumb ways that to die, nonetheless falling
off a train platform or walking ahead of a train.
Here square measure a number of the concepts they place in their
videos:

👉Hiding in a dryer
👉Eating two-week old unrefrigerated
food
👉Sticking a fork in a toaster

They in-built the underlying message that
jumping come in front of AN oncoming train is
dumb. It’s therefore dumb that it’s right up there with
selling your kidneys on the web.
The dark humor and also the novel plan created their
campaign start.

Offer an internet course
.
Webinars and on-line courses ar a good thanks toengage your audience and grow your e-
commerce sales.

An interactive webinar may be a good way to create
engagement.
You can use it to move with real folks and
still record it to supply later.
One choice is WebinarJam. It’s unbelievably easy
to use.
Not sure you would like to purchase it? look at their
free trial or strive Google Hangouts, that is free.
Don’t need to move with AN audience?
You can additionally use a platform similar to YouTube
to create a teaching series.
Other places you'll provide a course include:

👉Kajabi
👉Udemy
👉Lynda
👉Pluralsight
👉Podia

4. provide info ‘pamphlets’ resembling
size charts and listing sheets
Size charts aren’t solely helpful for garments and
shoes. they will be helpful for all types of
products resembling tools, furniture, and huge or
bulky instrumentality.
Look at your product providing. does one haveanything which may cause a client to raise
one of the subsequent questions?

👉Will it fit in my car?
👉Will I have space for that in my…?

(Could be in their house, on their deck,
in their office, on their toolbelt, or in
any other relevant location.)

👉Will I be able to comfortably fit in it or
on it at my height or weight?
👉Is it going to be too large for me to
carry by myself?

Evo provides this size chart to assist with
choosing a snowboard on-line.

FAQ sheets square measure a good thanks to have a handy
resource for ordinarily asked queries.
Do customers usually decision or comment regarding the
same questions? produce a resource for them to
find the answers themselves.
If you’re giving a product, trust
questions resembling the following:

👉Do you deliver to my location?
👉How much will shipping cost?
👉How long does shipping take?
👉What is your return policy?
👉What if it breaks
Providing a service? Consider these:
👉Can I get a refund if I’m unhappy with
the service?
👉Is there a free trial period?
👉Do you have a loyalty program or a
discount if I sign up for a longer
period?
👉What is included in your service
package?
👉What’s the difference between your
basic and premium packages?

You can get back and update your FAQ sheet as
new queries return up that you just notice others
may be curious regarding still.

Similar to a product or service guide, FAQ
sheets facilitate build trust together with your customers.

5. Share client stories

Sharing client success stories may be a no-
brainer.

You’re showing potential customers that their
peers love your product.
You’re additionally obtaining your customers to try and do the
content creation for you.

It’s real, authentic, and low-cost to provide.
You can share client success stories regarding
using your product or services.

Do you have already got some nice product
reviews? Reach intent on those customers and raise
them to supply a lot of info.

Try to realize original or sacred stories, and
then request permission to share what you’ve
learned.

You can additionally produce competitions to encourage
your customers to share stories, pictures, orvideos that facilitate promote your product.
A competition between fans may be a good way to
boost interaction and find individuals talking regarding
you.

For example, Coca-Cola created the ‘Coke
Games’ throughout the Olympiad.They inspired customers to share videos of
themselves enjoying games adore Speed
Sipping, Coke Curling, and Bottle Cap Hockey.
People might share their videos on Coke’s
Facebook wall and be entered to win a prize.

Coca-Cola additionally captured user-generated content
by adding client names to their bottles and
cans:

All over the planet, folks shared pictures of
themselves with coke bottles that had their
names on them.

This created others in their social networks wish
to find bottles with their names, too.
The campaign was thus roaring that it
generated over 998 million impressions on
Twitter, and every one Coke had to try and do was produce
special labels.

Conclusion:

There you've got it. fifteen ways in which to induce started with
creating content promptly.
The first issue is simply to begin.
Pick a medium you’re snug with.

Then choose a content kind you are feeling may be a nice
match for your business, skill set, ability, and
audience.
Remember, I steered the subsequent option:

👉Product guides
👉Training videos
👉Information pamphlets
👉Customer stories
👉Case studies
👉A glossary of definitions
👉Research studies
👉User hacks
👉Checklists
👉Curated content of interest to your
customers
👉Personal stories

If you’re not snug starting your content
marketing on your own, you'll search out guest
bloggers, influencers or paid writers to assist you
out.

Finally, you'll use promotions and paid
advertisements to spice up your content promoting
efforts and reach a lot of individuals quicker.
Once you’re current, there's plenty of
information out there to assist you expand your
content promoting efforts and to assist you
improve.

Accept that it'd not be good directly.
Accept that you just don’t grasp everything however.
Start building. you'll improve over time.

What form of content area unit you reaching to begin
creating today?

Neil
Please,
Resteem
Follow
Upvote

My post