So actually it's pretty easy to set up a network... One major pro-NN argument is that there's a lot of places that only have one ISP to choose from and therefore they're at their mercy... when that's kinda a ridiculous notion, actually. If we remove as many artificial barriers for entry into this industry as we can, you may see a lot of grassroots competition springing up. Ajit Pai actually does talk about this topic at length, specifically regarding his Broadband Development initiatives.