How to use clickbait in your content marketing strategy?

Clickbait is about creating content and presenting in a more appealing way so to get more traffic and attention; when the strategies are applied ethically and deliver on what they promise to the audience: then clickbait is not evil. Learn to appreciate and leverage different forms of clickbait. Especially whilst everyone else thinks that it is evil and undesirable, because that means that few people dare to use it.

Please understand that clickbait is not evil or unethical, but a very smart way to capture attention, get clicks and views. Clickbait, in the traditional sense, does have a bad reputation because people are often mislead by it. You can use the lessons learnt from clickbait content to your advantage, provided that you actually deliver on the promise, and value, that persuaded your audience to click on your content in the first place.

► Question Of The Day: how are you using clickbait in your content?

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