How to pivot a business with content marketing?

When you know why you are doing what you are doing then you need to identify and understand exactly who it is you are going to target and who you want to attract to your business.

Once you understand what you are doing, it is then up to you to understand who you are going to target and aim for. Do not just think about having a target audience, but instead think about their psychology and understand them inside out. The more you understand about your audience, the better you can communicate and connect with them, as it is better to be clear rather than clever about the kind of content you are creating.

► Question Of The Day: how are you going about pivoting your business?

► Subscribe: http://www.youtube.com/subscription_center?add_user=Nantchev

► Join my Facebook group: https://www.facebook.com/groups/387882348219698/

► Blog: https://www.nantchev.com/single-post/How-to-pivot-a-business

► Read my book:  https://www.amazon.com/dp/B076Z4DWS3