How to emotionally connect with your customers?

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Take what you know about your audience and ask in relation to what you are selling/promoting: "why is it important?" 3 times. Each time you ask you are finding the emotional angle at which to approach your content and marketing.

By asking yourself why something is important to your audience, you are uncovering the emotional origin of their motivation and desire. As you are doing this, and talking about their inherit emotions, you are finding more ways to have conversations with them and to connect with them.

► Question Of The Day: How are you emotionally connecting with yoru audience?

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