Im not siding with kim's comment, in all respect the people who should be getting every dollar for view. Were in the green by millions back at the box office. I see a opportunity with detube and other platforms to allow others to view the movies with being raped in price.
For one there are many out in this world who have internet access but no funds to spend. Kids and adults alike, a computer but no money for content. Thats where some one in some crap town in india can watch some big name movie for just the price of electricity. If more movies where made directly on Dtube only or something then you could better protect the owners. I do not believe it fair by anymeans to use those movies as way to boost rep ect, yet im not against having them on this platform with very little to none going to directors and USA GOV.
I think personally if your director and you personally believe this issue would effect your profitability to a point you deem unacceptable you would take actions to make your video safe. Other wise let everyone see it and take money from the people in box office, netflix and Hulu ect.