Hmmm I think the Channel is pushing the "New Age" Movement, and that particular psy-op has a multitude of purposes:

1. Asymmetric Advertising to get people on the site that normally wouldn't.
2. Promote conspiracies that are hard to prove, hard convince the public, and extremely easy to ridicule, EVEN if they were true.
3. Keep the internet distraction machine going.

But at the end of the day it is free-advertising to the channel, so might be a Next Level Advertising Campaign! (#ImTakingNotes hahahaha)