Pushing hard would be to educate through PSA's and the schools

That's exactly what is happening. Kids are being indocrinated on a large scale in school on the subject and role of genders.

http://thefederalist.com/2014/06/23/how-the-trans-agenda-seeks-to-redefine-everyone/

http://www.nationalreview.com/article/451047/transgender-agenda-schools-some-wont-even-let-parents-opt-out