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Mainly because it has survived the test of time and is on every major exchange and also has the liquidity. If people don't want to deal with Bitcoin fees I feel like they are more likely to settle their transactions in Litecoin than in Bitcoin Cash. Plus the price profile is more palatable for people. They feel like they can afford it. Bitcoin prices will look like it is only for the ultra wealthy to a lot of outsiders. They will gravitate to these others they feel like they can afford.

Actually how I think and decide to hold Litecoin! Thanks for very logical analysis!

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