The egg world_record_egg continues to crack. Is it an advertisement? Or the cunning plan of Kylie Jenner? We do not know, but there are hypotheses

In instagram world_record_egg published the third photo of the most popular egg in the world. Users of social networks have noticed that the mysterious crack in its shell has become even larger than in the previous snapshot.

The account holder is silent; users and journalists continue to puzzle over the mystery of the famous egg.

Here are some of the most popular hypotheses:

• The author of the account will reveal his identity in this way.
  It is still unknown who is behind the world_record_egg account. All interviews were given on behalf of Henrietta's chicken living in a British village - and only in writing.

At the same time, Mashable journalist Nikolay Nikolov claims that he personally knows the author of the account and even once treated him to beer in London. However, the specific name Nikolov does not name.

• This is a viral ad.
  Marketers suggest that this is just a tricky way to make money on a popular account. Perhaps the author of world_record_egg was contacted by some brand, whose representatives wanted to arrange a viral advertising campaign. Then under the shell can be the name of the brand or even the name of the individual.

There is also a chance that inside the egg there will be a call to subscribe to the Swedish blogger PewDiePie channel. Right now, he is fighting with the Indian company T-Series for supremacy on YouTube: his fans arrange hacker attacks and rent billboards in Times Square to help his idol win.

• Kylie stands behind everything
  The most conspiracy of the hypotheses, according to which the account is led by the American model Kylie Jenner; she owns the previous record in likes on Instagram (the photo of her daughter gained more than 18 million likes).

Jan. 21 Jenner tweeted about some secret project, the details of which she can not wait to share. Her followers suggested that she was pregnant again, and the sex of the baby was allegedly announced with the help of an egg world_record_egg. Thus, Jenner will own two world records in likes.

In addition, she broke the egg on the camera on the asphalt. Some people think that the crack in world_record_egg was formed because of this blow.

• Or…
  There is nothing inside the egg. It's just a joke, the meaning of which is quite simple - in 2019, many are ready to spend their time on meaningless activities.