I'd love to help. I love branding, both coming up with company names and designing logos. I'm especially fond of double entendres and wordplay in branding, as you may have noticed in my own name. One of the most important things about a name is the meaning it holds, in relation to what it represents. It is impossible to name a company well without an understanding of what the company is intended to do.

I understand your hesitation in telling people about your idea, but we'll need at least a little something to go on. If it's an idea that can be patented, I would suggest that you file a provisional patent application. That would let you talk freely about the idea, without worry of having it stolen. Plus, you'd be able to say that it was 'patent pending.'

Cheers!