Western Civilization gave us the Robber Barron paradigm. Every "good" captain of industry has to be hold a monopoly in their respective industry. Standard oil, JP Morgan and Carnegie Steel should come to mind.

The modern robber barron is continueing the same wicked tradition. Waltons and Bezos are examples. Google is selling the "correct" answers now. Anyone who pays can be disappeared on the internet or be the firsr page of results. Like boiling a frog, they will gradually whittle down results until only one will appear.