I really feel like proofreading and formatting will get your name out there more than just acquiring views, especially with steem attracting even more users by the day. You can throw out content all day but without formatting someone serious in the niche you're pursuing won't give you a second thought.

I also like the idea of rewarding the proofreaders because it overall brings an air of legitimacy to the platform. This will show speculative content producers that their is a top-down structure that benefits from producing great, professional looking content that other sites will want to talk about.