People in general have one question
“What’s in it for me?”
Even when it comes to religion (😉)... we do good to gain favours from the above/the afterlife
Something’s got to give right?
There’s no right or wrong to it, it just is

So with that in mind, your analysis of the system and to make it valuable does have merit

I can think of Touch’n’ Go that’s on a massive campaign to convert all of us into using their e-wallet
If you want to buy tealive at half price, use their wallet
If you want to watch a movie, get two tickets free using their wallet ....

There are so many other ways
I believe @actifit is already working on being able to buy sports apparel and the like
So there are ideas already percolating

It can be done of course but It needs marketing
Needs people working on it proper, to step out of the SteemVerse
If you have an idea, propose to The SteemAlliance perhaps?