Why Indian customers prefer Bisleri above anything else

If you are looking for the very best packaged drinking water above all else, then you should look at Bisleri without going any farther. Bisleri is considered by Indian customers to be the foremost packaged drinking water brand throughout the country. It is a common phenomenon to observe customers asking for a Bisleri in order to demonstrate their demand for a bottle of mineral water. That is how synonymous Bisleri has become with the entire mineral water segment in its entirety! This has not been achieved in a single day. Bisleri has been a forerunner in the category and has actively built up its presence over a sustained duration of 5 decades in all.

Firstly, Bisleri has built up its brand identity on the back of a core promise which is quality. The brand prioritizes quality above everything else. It has managed to uphold its stringent reputation for quality throughout the years. All products are manufactured on the basis of BIS (Bureau of Indian Standards) guidelines and regulations. Bisleri makes sure that all its packaged drinking water products undergo a stringent testing process which comprises of 10 stages and a total of 114 tests in total. Hence, the brand ensures that every drop of Bisleri is pure, safe and absolutely hygienic. There has never been any deviation on this count from Bisleri and this has helped it build up a stellar reputation for quality over the years.

Secondly, Bisleri is known for its customer connect initiatives. The brand has also prioritized its communication with customers in multifarious ways. It already has several sustainability and environment friendliness campaigns. The company has undertaken multiple campaigns including those related to recycling plastic bottles, ozone treatments, rainwater harvesting and much more. The company’s sustained efforts to engage with schools, corporates, educational institutions and the greater community at large, have paid off. Customers greatly appreciate Bisleri’s initiative to integrate itself with environment and social responsibility programs while helping in spreading awareness at the same time.

Bisleri has also undertaken a complete transformation in its brand identity some years back. The brand identity changed to green from blue sometime earlier and this has helped the brand position itself better in the Indian market. It has also emphasized upon customer service above all else, while making sure that labels came in regional languages from the year 2017 onwards, a first in this segment as well. This has been backed up by periodic innovations including launching products tailored to specific customer feedback and needs including the 300 ml Rockstar and the 250 ml or 100 ml bottles along with the 500 ml, 1 litre and 2 litre bottles. There are bigger consumption requirements which are met by 5, 10 and 20 litre bottles at the same time. Bisleri has also kept prices hugely affordable while ensuring quality and purity that makes it the best packaged drinking water in the country. It has been a leading name for over five decades in the country and customers prefer it immensely as a result.