Typo domains used to be worth a lot of money simply because of the typo traffic that they would receive. Now thanks to search engines like Google, typos get corrected by the search engine and as a result typo domains no longer receive the same level of traffic they used to.
Obviously someone thought this name was still valuable. I doubt it gets a lot of traffic now and honestly you run the risk of a trademark infringement with this kind of name.
That's a good point. It could be that Walmart themselves wanted this domain to protect their brand. That does in fact happen often.
The thing is sometimes these big companies will protect themselves by acquiring the domains through UDRP or lawsuit rather than outright buying the domain from someone. They don't want to send the message that they'll pay you or I for a domain that we grabbed because it was 'close' to their name.
Instead they'll send the message with a lawsuit that you better not go after similar protected names. And that action would be my concern with owning that name. Hopefully the buyer has a plan, because if they're not Walmart they could have Walmart coming after them in the future.
Classic typo domain.
Typo domains used to be worth a lot of money simply because of the typo traffic that they would receive. Now thanks to search engines like Google, typos get corrected by the search engine and as a result typo domains no longer receive the same level of traffic they used to.
Obviously someone thought this name was still valuable. I doubt it gets a lot of traffic now and honestly you run the risk of a trademark infringement with this kind of name.
That makes sense. It might still be reasonable to use this for a company as large as Walmart... they got the budget for it. 🏦💰
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That's a good point. It could be that Walmart themselves wanted this domain to protect their brand. That does in fact happen often.
The thing is sometimes these big companies will protect themselves by acquiring the domains through UDRP or lawsuit rather than outright buying the domain from someone. They don't want to send the message that they'll pay you or I for a domain that we grabbed because it was 'close' to their name.
Instead they'll send the message with a lawsuit that you better not go after similar protected names. And that action would be my concern with owning that name. Hopefully the buyer has a plan, because if they're not Walmart they could have Walmart coming after them in the future.
Thanks @plaid! Keep up the good work and I look forward to more of your domaining excursions
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