3- Every post is to have some depth and serve some purpose beyond a bite-sized entertainment quick-fix.

Yes of course! otherwise for what bother, even stretch your fingers?

Really, I'm still having difficulty believing a single meme is worth as much rewards as some of them are getting.

Ha! you tell me. Me too! that's why I stopped visiting steemit's trending page long ago. Because I'm already tired of having to constantly build chicken coops!! }:)