What's a Website Heatmap, Really? 4 Problems With Heat Mapping Tools
I posted baout Competitive Heatmap Analysis on @steemhunt today and as bit of a research addict I ended up digging more on the subject. I came across this very good analysis on the weaknesses of heatmaps and I have a responsibility to share the devil's advocate side of the story, I'm not a web developer so I haven't used heatmaps in any meaningful manner. I just check out new tools and technologies for fun.
It's a well written article and you can decide things for yourself after reading.
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