Bloomberg campaign pays influencers for memes - BBC News
Democratic presidential candidate Mike Bloomberg is paying social media influencers to back him in the hope of reaching younger voters.
His campaign has commissioned some of the internet's top-viral creators to create content about him that has reached tens of millions of followers.
The former New York Mayor's campaign director acknowledged its meme strategy was new to presidential politics.
He has spent more than $300m in his bid to win the White House in November.