University slammed for welcome pack containing 'sexist' gift for girls asking if they 'spit or swallow' - Mirror Online

I'm not so much outraged as irritated - not at the obvious sexism (though that in itself is irritating), but at the creative laziness involved. Just because a marketing person's mind is capable of sinking to the very bottom in order to get attention doesn't mean it should. This "promotional" item is ostensibly designed to encourage university students to brush their teeth, but somehow that message is lost in cheap and lewd gimmickry.

Note to marketing types: When devising ad campaigns for university or college students, please try to remember that your first instinct shouldn't be to sexually demean other people's daughters in order to make a quick buck. Please aim higher.

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