Google's Shift from Answers to Journeys: What Does It Mean for SEO?

Here's what you need to know about Google's Search Journeys and why you should consider it when you next conduct keyword research.

Google now interprets questions based on users context before providing answers, this they said is to be able to give the users more direct answers.

The AI will put the users previous searches will be considered before giving answers unlike in the past when they give answers they deem best.

This sounds very interesting and I simply can not wait to explore the option!

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