but what about the families,

I really wish people would think for two seconds, most of the people outside the workforce are either one: not qualified, or not motivated, or both which the worst cases are, so for the minimum wage, people would mostly be doing menial tasks since nobody would trust them with responsibility, so point being, why do you want semi responsible, unqualified and or unmotivated workers for which you have to pay extra...

I'm all for a more opened up market but it won't come from state control or market monopoly, neither wishy-washy minimum wages, so anyways, California is America's crown jewel so it can be as liberal as it wants to be, for the most part Americans are brainslept and just like when Detroit was capitol of manufacturing, which quickly got demolished by interests from everywhere, California being the capitol of Entertainment might topple as soon as people start living and breathing again, humm you could also say Washington is the capitol of Entertainment :D

From another perspective the people in the picture are really happy they will be bringing in more when they come home to the table, also the whole campaign looks like it cost someone some hefty dollars, that's design, branding .... marketing you could say, scapegoats, lot's of costs to amount for, some damage better be done :D