And how important it is for Digital Marketing
Digital marketing is a form of marketing by promoting products or services through digital media like Adbuz. And able to create consumer engagement To increase sales by using various strategies Digital media Which are becoming popular nowadays. Because consumers can easily access these media And can be accessed anytime, anywhere., digital marketing is an alternative way of creating awareness for new business brands. Making wider awareness not difficult anymore Also able to reach the targeted group directly in large numbers directly New brand businesses have the opportunity to be known. And grow quickly. Channels of digital marketing
Social Media Marketing
Social media will help drive your website to be recognized and move up to a better position on the Google website. The advantages of social media marketing Or social media, which is able to reach consumers in the targeted group quickly and help in public relations In order to spread the word among many Easily Channels that can be used for social media marketing include
- Snapchat
- Google+
Content Marketing
Content has become the most important component of online media production in today's technology era. From the saying that "Content is King" indicates the value of creating quality content. Which will help promote the website to be more quality as well By creating and distributing valuable content to target groups With the aim of returning the target group to generate income for us Channels that help marketing using content include- Blog post (Blogs)
- Electronic books and articles, suggestions
- Infographics
- Online brochures and booklets
Search Engine Optimization
Using content in marketing can help search engine optimization through SEO and put your website on the top of search pages, increasing the number of visitors to your website. The ways to benefit from searching for SEO include- Websites
- Blogs
- Infographics
Search Engine Marketing
Is a form of online marketing on search result page such as Google, Yahoo !, Bing, Baidu Etc. by doing a promotion with target customers who are Search Engine users in order to get to know the website Your product or service And bring more website users and more opportunities to sell products and services that use PPC (Pay Per Click) to advertise on search results pages. Which is charged by clicking on the ad text Even if the ad shows But if no clicks occur Will not waste money in advertising in any way PPC advertising systems that are popular around the world are- Paid Ads on Facebook
- Promoting via Twitter
- Message via LinkedIn
Affiliate Marketing
It is a new type of internet marketing. By relying on advertising agencies, salesmen, distributors, people cheering on products, including product reviewers By receiving compensation in the form of commissions from the owner of the product or service, which at present, anyone can be a sales assistant because the affiliate is very easy, just help to promote the product on your website or via Social Media. You yourself like- Share via Facebook, Instagram
- Share video ads via Youtube.
Email Marketing
In modern times, companies are marketing via email in order to be notified of promotions or special discounts to members or customers of the company. As well as bringing users to email to the company's website The type of email sent may be in the form of- email news
- email Follow visitors and download news on the website
- email to welcome new customers
- Holiday promotion for members
Online PR
Public relations online Is two-way communication By providing news, images, audio, video, graphics through blogs and websites Similar to traditional public relations But done in the online space Link networks around the world to quickly reach target groups. Exchange experience Without borders, in every situation, every time, every place, at the same time, including- Online reviews about your business
- Comments on personal websites or blogs.