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RE: Three Major Shift On Facebook News feed Starting In 2018
Thanks @ckjustin—nice post! I completely agree with point number one! I do want to say I disagree with point three a little bit—I don't think brand fans matter at all any more, with one exception being that you can target them with paid marketing. The shift of Facebook de-emphasizing brand posts inherently makes brand "fans" less valuable.
Hi @pinojo thanks for your opinion & feedback! There is an option in Facebook advertising that you can target your ads only to those who liked your page (Fans) perhaps you can explore that in delivering the ads specifically only to your fans only, let me know if this is something you looking for. =)
Yep - that's what I'm saying. I think that the only use for "Brand Fans" is for companies who pay to reach them. I don't think that they matter one hill of beans for organic.
Sadly its true, the organic way to reach brand fans dropped significantly over the years.