What online marketers and anyone else MUST know about blockchain and bitcoin (2018, 2019,2020...) !

If you are online whether working, cheking news, or just chatting on Facebook, you have most likely heard about Bitcoin! some of you might be already trading other cryptocurrencies...

Now that you know about Bitcoin, do you have any idea about the technology behind this revolutionary cryptocurrency ? it is called Blockchain (a.k.a. the economy of tomorrow). before deep diving into how blockchain is going to disrupt the digital marketing industry, let's understand first what is blockchain...

What is Blockchain?

Blockchain is like a public ledger that everyone has access to, which implies the next level of transparency of the technology. While the technology itself is complicated, the main idea behind it is very simple : blockchain enables us to send money directly and safely from me to you, without going through a bank, credit card, Paypal or any kind of a middle man, it is a free and instant internet of value.

Understand blockchain in the most simplest way NOW !

All the people using the blockchain keep the digital ledger up to date, it is stored in a chain like configuration, where transaction history is stored in blocks and can only be built upon, never copied or changed. To change the history- or for someone to hack it- the ledger would have to be changed in the majority of participants computers. With the number of people already using it, thats near impossible, and with the adoption it will get , that would take its safety to the next level of the next level (as it is already at that next level). The decentralization feature of the blockchain comes from the fact that the ledger gets distributed to everyone’s computers all around the world, unlike a bank, or any type of current financial institutions and others where transactions are held privately and are managed only by that institution. Blockchain and governance are terms that cannot come across, as there is no central authority setting regulations on it.

WHY should you care about Blockchain?

Why should you care? blockchain is a very powerful technology that will affect the way people do business and the way people are living today. You might be an expat and wants to send money to your home country, but you are fed up with high fees. Perhaps you are a consumer who wants to know where does the meat you eat comes from. Maybe you are a social media user who value his own privacy and believe that all the data you are giving for free today, might be worth something. While writing this article, there are a lot of innovators working on blockchain-based applications that will fulfill all these ends as well as many more, and they are just in the beginning.

Blockchain, digital marketing ! what is going on?

how iss blockchain going to revolutionize the digital marketing industry and the web in general ?

It is the fact that it will allow peer-to-peer transactions in a transparent and a secure way, eliminating the need for a middleman! hell of scary thing to think about for the giants: Google and Facebook.

This is how today's online marketing is being done :

The online marketing industry is mainly dominated by Google and facebook. For instance, Google connects advertisers with website owners. When it comes to programmatic ads, Google acts as the centeal authority, helping advertisers running their ads on multiple websites with Google Display Network. Google being the middleman in the trading equation, cuts the profits of both advertisers and website owners.

Blockchain disrupt the digital marketing industry by simplifying the previous equation and turning it to : Website owner <<<>>>Advertiser, by generating trust and full transparancy. It plays the role of unhackable distributed ledger, ensuring transparency for every person involved in the transaction without giving away their personal details, yet proving they are real persons. The trust the blockchain is capable of creating between the two parties will eliminate the need for the broker/middleman, hence lot of Google & Facebook services when it comes to advertising will no more be needed, which means more profits for website owners and better ROI for advertisers.

Digital marketing with blockchain:

The blockchain technology will have an impact on our daily life, just as the intenet did back at the begining of the 90s. The blockchain will change the way we spend our money, voting, ridesharing, insurance and many more.

If you are already involved in blockchain, bitcoin or other cryptocurrencies, if you support and believe in the blockchain technology or even if you are against it, please share with us what you think in the comments... We all would love to know what you think :)