One of the most important qualities of a job is its staying power. When hunting for a new gig, job security is high on the “must-have” list. Digital marketing offers exactly that. As long as people are spending time on the internet, digital marketing will play a part and you will have a hard time finding anybody who thinks the internet isn’t here to stay. The world is becoming increasingly digitized. More than two-thirds of the world’s population is now online, and the numbers are growing every day.

To illustrate the fact that digital marketing has staying power, consider the amount of money spent on digital advertising in the United States. According to statistic in 2015, companies spent $59.82 billion on digital advertising. That number increased to $72.09 billion in 2016. Furthermore, that amount is set to increase similarly each year, reaching approximately $113 billion in 2020.

Work from anywhere

This benefit only applies if you are working alone. Quite literally, all you need to be a digital marketer is a laptop and a reliable internet connection, plus the know-how. There are a great many digital marketers who work from home, or anywhere they want, for that matter.

The client base of a digital marketer is limitless, bound only by who they can reach and perhaps language. Certainly, local clients are important to digital marketers and having local success stories in their portfolio can help acquire more local businesses as clients, however, it’s common to have clientele spread across a large geographic area, even in different countries.

Opportunity to learn emerging technologies

Fast-paced digital companies need employees who can move with the speed of the industry – those who are both willing and wanting to adapt.

You don’t need to be an expert to know how quickly technology changes. Just consider how often you buy a new phone or laptop. The astonishing speed at which new technologies are developed applies to digital marketing as well.

Perhaps even more so as digital marketers offer an array of services from web design to search engine optimization, and each service has its own set of tools that are constantly competing to offer the next great solution. This competition puts pressure on digital marketers to also be up-to-date with the latest technologies. Digital marketing offers exactly that. Whether it’s the latest social media trend or an update to Google’s algorithm, there is always something causing a ripple in the industry and creating a need to adjust your strategy. In fact, most digital marketers will tell you that flexibility and a willingness to adapt quickly are required to be successful.

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