Krios Introducing Blockchain Into Digital Marketing

Digital marketing is a multi-billion-dollar rapidly growing industry and by 2021, CMOs will spend nearly $119 billion on search marketing, display advertising, online video, and email marketing. Blockchain technology offers wide opportunities to improve the way how online ads are purchased, delivered, measured, and valued. This technology could provide substantial advantages for Digital marketing industry at least in five directions:

• Provide trust and reliability
• Improve transparency
• Reduce the number of intermediaries
• Provide better audienc etargeting
• Increase speed and lower cost of interactions

The Krios Platform

Krios is one of the projects that is going to introduce advantages of blockchain technology into digital marketing industry by creating decentralized affiliate network and campaign management platform. The platform focuses primarily on bringing social media influencers, consultants, ad managers, content creators, graphic designers, copywriters, and more together to create costefficient advertising campaigns which promote brand awareness, increase organic business growth and encourage brand loyalty. The Krios platform connects businesses with the right affiliates to allow business owners and marketers to directly influence and attract their target market.

Krios aims to create a platform whereby small businesses and start-ups can create the same digital marketing opportunities as large multinational orporations. Businesses will either send a request whereby Krios will match them with relevant professionals that fit their budget, or they can hand-pick the professionals themselves by manually going through profiles in the network.

Businesses can build their own campaigns from scratch and monitor their progress until completion directly on the Krios platform. They can hire content managers, social media managers, advertisement managers, graphic designers, copywriters, marketing managers, vloggers, influencers, analysts and more. Campaigns will have their own pages where business-owners can track the work, progress and payments of every contributor as well as have direct lines of communication with every participant in the project.

The platform will be useful not only for businesses but also for professionals in digital marketing, influences and endorsers providing them with secure ecosystem for efficient cooperation with their customers. All deals will be secured by smart contract ensuring trustless interaction between parties and internal cryptocurrency with provide efficient way of value transfer. Internal trust and reputation system based on rating will help to navigate platform’s participants.

The Krios Network will include an affiliates and endorsers section which allows for an efficient way to match businesses with their perfect endorser considering social media outlets, reach, demographic, budget and more.This provides companies and endorsers with savings both in terms of time and money, by automating the process and eliminating the large fees charged by middlemen and agents. It also allows companies to better reach their target market. Detailed description of all Platform’s functionality and advantages could be found in Krios Whitepaper.

KRIOSCOIN

KriosCoin (KRI) grants users access to the Krios Network ecosystem and allows for a secure, private and decentralized method of confirming and conducting all transactions within the network. It will be held both by professionals on the Krios Platform and by businesses to pay for services purchased on the platform. The Krios platform manages an internal ledger with the balances of each user’s KriosCoins.

KRI is a utility token that can be utilized as a unit of account between advertisers, publishers, content creators and businesses in a new blockchain-based, digital advertising and services platform. Outside of the platform, Krios provides a publicly accessible smart contract for each token, implementing the Ethereum ERC20 token standard (external token contract). This allows for KriosCoins to be available for trade on digital asset exchanges.

INITIAL TOKEN OFFERING DETAILS

KriosCoins (‘KRI’) will be created during a single token creation event and
will be distributed during two phases. After both rounds of the token offering, no subsequent KriosCoins will be created. 650 000 000 KRI will be pre-mined during the token creation event. All tokens that remain unsold after the public sale will be burned.

Total Token Supply: 650 000 000 KRI
Total Sale Supply: 500 000 000 KRI available during ITO
Reserve: 150 000 000 KRI reserved for the Team and Supporters
Accepted Contributions: ETH, BTC & USD
Minimum Transaction Amount: 0.04 ETH

The ITO is ongoing and will end at the 16th of February 2018. For more information on token sale, please, reffer to Krios official website.

This review was inspired by the translation and localization project completed by the team of ICO-Translate.com for KRIOS project. The original article is published in our blog.

Source:

Website: http://www.krios.io/
ANN: https://bitcointalk.org/index.php?topic=2334680
Whitepaper: http://www.krios.io/whitepaper/
Facebook: https://www.facebook.com/krios.io
Twitter: https://twitter.com/krios_io
Telegram: https://t.me/kriosICO

This review was prepared by albermaze.