While Everyone Is Distracted By Social Media, Successful People Double Down On An Underrated Skill

Right now, somewhere out in the world is a paragraph, chapter, or book that would change your life forever if you read it. I call this kind of information “breakthrough knowledge,” and mastering the ability to find breakthrough knowledge in our era of information overload is one of the most important skills we can develop.
We’ve all had breakthrough experiences. A phrase that a parent, mentor, or teacher said that stuck with us and changed everything. A “quake” book that shook us to our core.
Warren Buffett’s quake book, for example, was The Intelligent Investor, which he read when he was 19. This book cemented the core of the investment philosophy Buffett would use throughout his career. Elon Musk’s quake book was The Hitchhiker’s Guide to the Galaxy, which he said helped him ask bigger questions, and therefore think about addressing larger problems in the world. My most recent quake book was Poor Charlie’s Almanack, written by self-made billionaire Charlie Munger. This was the first book that exposed me to mental models. Learning and applying mental models has been so impactful that I recently created the Mental Model of the Month Club.
Quake books are rare, but one is worth a thousand merely good books. A breakthrough knowledge experience might only last a few minutes, but its effect can last a lifetime. It is the ultimate form of learning leverage.
Now, imagine having a breakthrough knowledge experience once a year rather than once a decade. Or perhaps twice a month rather than once a year. It would change everything, and it’s possible.
Given the power of breakthrough knowledge and the difficulty of finding it, one of the most fundamental questions we all need ask ourselves is:
How do we use the limited time we have to find breakthrough knowledge in a sea of distraction?
My interest in this question is personal. As someone who has read thousands of books across disciplines, I’ve asked it repeatedly throughout the years. There are hundreds of books scattered among my bookshelves, Amazon shopping cart, Kindle library, and Audible wish lists that I’d love to read, but don’t have time for — a veritable “infinite playlist.”
Over time, I’ve developed a unique approach to handling information overload, based on my own experience and observing how many of the world’s top entrepreneurs and leaders learn (including Elon Musk). But before we jump into that approach, we first need to understand the problem. As inventor Charles Kettering once said, “A problem well-stated is a problem half-solved.”
(side note: several people have jumped into the comments and shared their favorite quake book or their biggest strategy to find breakthrough knowledge. I’d love to hear from you too, and I read every comment.)
The Four Horsemen of the Info-Apocalypse
Although we think of information overload as one big problem, it actually consists of four problems that are each getting exponentially worse, and that together add up to one big crisis. This crisis risks making us collectively dumber instead of more intelligent, and tearing us apart instead of bringing us together. The crisis goes by many names, but the one that I think is most apt is Info-Apocalypse.