Diversified career options for Communication Design
We are living in a digital age where all communications and visual storytelling is accomplished through softwares that helps create interesting graphics, animations, and special effects. At present, Graphic and Communication Designing have endless scope for people looking to create magic. Despite the ongoing crisis caused by the pandemic, Graphic and Communication Design has prospered. In fact, with the pandemic, there has been an increase in the need to go digital and designers are now needed more than ever.
What is Communication Design?
Communication design is about developing a relationship between the viewer and the visual. Communication designers strategically engage their viewers through visuals to effectively communicate their message faster than words can. The technological advancements have opened up the graphic design industry for change as design becomes more pervasive in the present world.
For years, graphic design has been used to describe all kinds of visual communication. Although it makes sense, communication, and graphic design are not entirely the same discipline. Graphic design typically refers to a specialised field that is focused on creating graphic elements for use in campaigns, websites, print etc. Graphic designers are not responsible for delivering the finished visual product; their sole focus is creating visual elements that are to be a part of the final visual communication. Communication designers, on the other hand, are the people who use the elements of design to strategically plan the message that is to be delivered to a large audience. They are also responsible for choosing the words or phrases, pieces for information, and where, when and how the campaign's message would be delivered. Communication design is also used interchangeably with the term visual communication, which is also about strategically communicating a brand’s message to their target audience.
Career Prospects for Communication Designers
Communication Designers are required in all kinds of industries and hence there are several diverse career opportunities available to anyone who has successfully completed a Communication Design course. Some of these opportunities include:
Given the popularity and ease of mobile apps, UI/UX designers also has become a bright avenue to explore. These designers work in sync with technology teams to develop the perfect experience and journey possible for users.
Advertising
Communication Designers are visual thinkers. They can help create unique, brilliant ad campaigns that can help a brand’s product. They can also use their skills to create logos, visual elements, etc. that may be used throughout the campaign. These ads can appear in both, traditional media and new/digital media.
Photojournalism
Communication Designers are not just blessed with visual thinking, but also with effective communication skills. As photojournalists, they can capture a moment in time and encapsulate an entire story with simply an image.
Art/Design Director
Visual Communication professionals like Communication Designers often lend their skills to a wide variety of organisations, ranging from publishing houses to communication agencies. They oversee web designers and graphic designers, and use their skills to produce an array of visual communication projects.
Any student looking for communication design courses must ensure that the curriculum allows multidisciplinary learning where they are taught more than just the design process. Indian Institute of Art and Design (IIAD), is one such institute that has a holistic approach to learning. Their communication design course is carefully designed to ensure that students are well versed in diverse subject topics like history, politics, art, and culture.