💻 My app design - Pillar wallet design exploration - User personas

Hi,
as you may know, Ive joined Pillar wallet design contest. Ive already started the design, but I decided to step back and look at the fundamentals - the users.

 

What are we building?

Multi-currency mobile wallet.
 

 
 

4 User personas

 
 

Peter Green

23 yo male, student
In crypto space - 0.5 months

 

Needs

Peter owns a small amount of bitcoin, but he doesn’t know much about technicalities or security. He uses the exchanges and wallets his friends or first google result suggested him.

He needs to understand how this whole system works. He is not very concerned about his security. He was never hacked or robbed. He thinks his password is strong, but its very likely compromised. He doesn’t use many apps. Just the usual social networks and chat.

He wants a sense of stability and control. Wants to use the wallet just as easily as his other apps.

 

Pain points

Doesn’t know how transactions work and what is the wallet. He thinks its just another app connecting to his account. He is scared that he might do something that makes him lose his funds.

He doesnt like to see strange technical terms he doesn’t understand.

He is nervous when he sends the money but it doesn’t show on the other side for more than a few minutes.

Very complicated registration feds him up. He is used to just register with social acc or just the email.

He might want to spend his crypto for something online in the future.

 

Solutions

Easy registration and wallet setup. Simple UI.

Onboarding - explanation of basic functionality. Explanation of basic terms he might not understand.

Show him expected / average confirmation time based on his fees.

Add animations / illustrations to indicate whats happening inside the system.

Tutorial on security.

 
 
 
 

Andy Smith

27 yo male, joung professional / small trader
In crypto space - 5 months

 

Needs

Andy was small-to-mid sized portfolio (5-15). He has it all over the place. On the exchange,
on mobile wallet, on PC wallet and maybe even a HW wallet. He knows about the importance of the security and he is scared to lose his money because he takes it seriously.

He doesn’t mind the more strict security measures.

He needs multicurrency wallet with best possible security for a mobile wallet. He mostly transfers in and out of the exchanges because he doesn’t trust them.

He understands how transactions and transaction fees work and he mostly wants to pay the minimum fees.

He wants to check his funds often.

He transacts often, but mostly with with 2-3 addresses. Just the exchanges and his PC / HW wallets.

 

Pain points

He has no patience for long loading or constant need to sign in.

He is terrified of opening the app and seeing 0 balance. He knows it cant be reversed. It might have happened to him before.

He doesn’t want to fill in to many boxes to make a transaction.

Mandatory high fees.

If he sees the news his wallet has security weakness, he switches to another immediately.

It’s hard to find good wallet wit so many supported coins.

 

Solutions

Easy to switch between currencies.

Best possible security (fingerprint, 2FA, pin / pass)

Stored or often used addresses

Showing the available balances right after opening of the wallet

Ability to change the network fees

As many currencies as possible

 
 
 
 

Joe Freeman

28 yo male, developer / freelancer. He invests into crypto time to time
In crypto space - 1.5 years
 

Needs

Anonymity. He doesn’t want the government to spy on him.

He just wants to invest into a few coins. Just the top 3-4. He opens his wallet few times a week to check how prices look.

He likes to see the analytics of his portfolio. How it changes over time.

He needs simple UI and wants to see all his funds at the same time.

Security is a concern for Joe, but he doesn’t want to spend time to investigate how exactly is his wallet dealing with it. He decided based on the online review of crypto wallets.

He doesn’t follow the news from crypto space too much, just time to time.

 

Pain points

Similar to Andy, but not so severe.

He doesn’t like his investments to go under 0 profits.

He doesn’t want to pay taxes on his profits.

Complicated interface

 

Solutions

Graphs and analytics for his funds
Details in transaction history
Home screen with all the details he needs.

 
 
 
 

Marian Berryjoy

32 yo female, artist, gets payed in crypto for her art
In crypto space - 10 months

 

Needs

She needs the wallet to be working on her 3 years old smartphone.

Wants to be able to change the UI appearance for her liking. She likes the options.

She wants to have her family in contacts to send them money time to time.

She doesn’t understand the underlying technology to depth and has no intention of learning it. She just wants it to work.

She buys good online for crypto sometimes.

 

Pain points

Ultra modern UI is strange to her.

Sudden price drops

She doesn’t understand the subtle differences between different coins. She mostly uses bitcoin, and litecoin. Doesn’t know why she should use the others. It’s all the same for her.

People told her mobile wallets are not safe.

 

Solutions

Multiple color themes to choose from

Possibility to learn about different coins (in the details)

Saved names to often used addresses. Address book.

 
 

Did I miss anything?

Please help me make it better.

 
Free for commercial use images from - https://pixabay.com

Andrej Cibík @andrejcibik

 
Web design | Web development | Logo design