Yep, I'm the founder. We are trying something different than Steem, no inflation or app specific token, just tips that come with visibility. Think Patreon meets Medium.

You need RAM to deploy contracts yeah, there is a "system contract" (privileged code deployed by consensus) that lets you buy and sell it. Besides RAM it works pretty much like Steem, you stake EOS to get daily resources you can spend to interact with the code on chain.