DATABLOCKCHAIN – THE FUTURE OF DATA ACQUISITION FOR DIGITAL MARKETING
For a period of time, we have heard the phrase in relation to the acquisition of knowledge in this form: “knowledge is power”. But, as it is with everything with the world today, this Maxim has evolved to reflect the current realities and could instead be phrased in this way:
“Knowledge is power but organized knowledge is true power”.
DataBlockChain is a true reflection of this statement. It has developed a platform for access to democratized data that is organized, efficient, proprietary and cost effective. In today’s competitive business environment, one of the key differentiating factor between success and failure is oftentimes the amount of effective information available to the management of an organization at a given time. It can be viewed as one of the very foundational pillars for an organization’s decision-making process.
Organized data is the new currency for businesses today
Brian Kolman, President of KolMedia says "I work with businesses of all sizes and see every day the challenges they face trying to reach the right audience. Today the key driver is having the right data and that's what small businesses lack the most. “Mr. Kolman adds, "Our agency is spending more time and resources than ever before on figuring out where to gather the best data for of our clients campaigns. It's a very crowded and confusing marketplace. I personally would be thrilled if I can find a trusted source with all the data we need in one location. It will save both my company and my client’s time and money."
Knowing the value of premium, organized data is the key to the success of any organization. DataBlockChain has deployed man and machine to the development of its data platform through the lens and understanding that providing much needed data is the very backbone for organizations. At DataBlockChain, it is believed that the success of any business is hedged on the amount of specific data available for use at their disposal.
The Data Problem
Before the introduction of the DataBlockChain platform, the data industry was and still is a highly complicated and fragmented one with a confusing number of choices often open only to the highest bidder. Critical market information comes at a very high price, making premium proprietary information often out of the reach of everyone except the marquee players.
The role of middlemen in the industry drove prices up and created levels of inefficiency that were counterproductive, leaving most small, medium and large organizations without critical data to help drive their production decisions, promotional and marketing campaigns.
Businesses lost money, time and valuable opportunities due to the existing structure which offered no real value for money spent.
Benefits and Importance of Datablockchain
The DataBlockChain platform offers premium, proprietary data in a democratized form. The introduction of the DataBlockChain.io platform has brought a new and disruptive twist to the previous data acquisition structure.
DataBlockChain is leveraging Blockchain technology to remove the middleman and create efficiency in data acquisition as well as lower costs.
The platform offers democratize data that is more readily available and less expensive than the current methods of data gathering and vetting. The result of this is that clients can now access specific data sets in a cost-effective and transparent way, collecting exactly what they need without paying for extraneous data.
With DataBlockChain, no order size is too small to fulfill either. This position has opened up an untapped market of potential clients looking to reach a broader global audience without being forced to buy excess data they don’t need.
Using artificial intelligence, DataBlockChain.io has deployed a system that is fully intuitive with a backend systemthat ensures full confidence in data quality for the end user as well as transactional finality for the data providers.
Amongst other positives, the DataBlockChain.io platform features the following for businesses which subscribes to its service;
Empowerment: The DataBlockChain platform empowers data source providers’ to monetize their data and capitalize on the demand in the market.
Transparency: The DataBlockChain approach provides data providers with full transparency, traceability and audit ability, overcoming many of the hurdles data providers are currently facing in the existing marketplace.
Confidence: The vetting and grading system for data offers a confidence boost between the end user and data sources.
Verified: The data platform offers business and consumers’ quality, verified data.
Simplified: The end user interface is a simplified, easy-to-use interface with a quick and secure payment system.
Technology: Utilization of Artificial intelligence to offer a robust interface between the business and individual data sources.
DataBlockChain.io is also introducing the DBCC token to serve as the medium of exchange on the platform. Subscribers can trade the token for service on the platform The process of placing data order on the platform is easy and seamless.
The DataBlockChain.io approaches streamlines and maximize profits for all parties involved. In the evolving industry of big data and digital marketing, there is only one name to trust for effective, low cost data and that’s… DataBlockChain.io!