Why Data is Marketing’s Most Valuable Currency? DataBlockchain ICO is in progress

Data plays a valuable role in today’s world. The need for data is rapidly increasing and it is becoming marketing’s most valuable currency. But what is it that makes data the most valuable currency and gives it the power to change certain markets? 

Value of data:

Every marketing campaign is designed using a lot of available data. The quality of data depends on the success of the campaign whether it is a small business, startup or a big company. The adverts are created using the valuable data available to the company. The data is so useful that the success and downfall also depend on it nowadays. What makes this data so important for an organization? The answer comes from the past when organizations used to throw their money into the marketing companies or campaigns with no targeted audience and no data to get particular results. Today, organizations are creating highly curated advertising campaigns that are equipped with analytics of many kinds from where they can also get useful information from their customers. Campaigns with little or no targeting lead companies to the massive overspending of money and failure, that is the reason data is currently the most valuable currency for marketing. It happened with the rise of the internet. The databases, AI and other technologies that were new in the past are now so advanced that they can get data about almost everything that a user is doing or have done previously. There are large data sets in which companies can access and know their potential customers. The internet and databases allowed companies to create exponentially efficient marketing campaigns around the needs and thinking of their potential customers. This way, targeted marketing became a reason for the success of these companies.

But this level of data is only available to big organizations and the smaller ones struggle with creating marketing campaigns that can change their results drastically. But this idea has now changed because of DataBlockchain. With Data Blockchain, startups and even small companies can access valuable data that was previously accessible by large organizations. Data Blockchain allows small organizations to access valuable data and create marketing campaigns that can help them in growing rapidly and win customers by knowing their likes and dislikes. Targeted campaigns can also help them in getting more information from the valuable customers that matter.

Increasing the value of data:

While data is now available to almost all category organizations, from small to large organizations but there are some restrictions recently that will limit the amount of data these companies are going to collect and use for any purpose. It is going to be challenging for these companies to easily access the data from the customers after the new GDPR and California regulatory standards. These regulations have made it even more difficult for these companies to get and use the data. These regulations also strictly discourage the selling and storing of data from the users. The organizations still need a lot of valuable data to launch exponentially efficient but undoubtedly will face more problems to acquire it with the passage of time. On the other hand, Data Blockchain is intuitive and makes the process of getting data simple by also allowing the companies to meet the regulatory standards of California and GDPR. The companies have to work around the rules that are recently enforced by Europe to take users or potential customers’ data for their marketing campaign.

Benefits of Data-Driven Marketing:

Personalized marketing:

With the data-driven market, the campaigns can be more personalized and the organizations can easily convey the right message to the right age group or the audience of their choice. Data allows organizations to create custom campaigns and understand customers more with this process.

Clarity:

With data-driven marketing, it becomes clearer to start a campaign and get information from the audience instead of worrying about where an organization should start. The results are more accurate and actionable information about customers can be acquired with the targeted campaign. The data-driven approach also resolves the issue of clustering and helps in getting separate target groups with respect to age, gender and many categories of audience.

Refined customer experience:

Customer satisfaction level can be increased using data-driven marketing. Many organizations use data-driven marketing to enhance customer experience and focus on improvement of pinpoint areas.

Product development:

With data-driven marketing, the failure rate of a product is diminished to a large extent. The companies better understand the audiences like never before. It makes them take decisions that can drastically improve the customer experience. This way companies can work on better products with more data on the likes and dislikes of their customers. Product development can reach another level when more useful data is collected in marketing campaigns.

Multi-channel experience:

Marketing people can use the data across multiple networks and regulate the campaign in a way that can be useful in more ways other than just as an email marketing campaign. This way, the data can be used across multiple channels and hence ensures a more successful and aligned campaign. The more channels are used, the more people will interact and hence more data will be collected about the customers. This way the chances of knowing all kinds of customers will increase and an organization can plan around this data which leads to better products, customer satisfaction and eventually a successful company.

The value of the data is continuing to rise with time as the regulatory and compliance regulations will increase globally with the passage of time. The more the restrictions will get intense, the more extensive marketing campaign will become harder and the data will become more valuable. With DataBlockchain, data democratization will happen as the data continues to become high in value. The democratization of data will make it available for all small, medium-sized organizations on a vast scale. The larger companies can also take advantage of this even when it’s hard for them to collect the information for the purpose of marketing campaigns.

DataBlockchain.io has announced its official public sale and now it is live, how to participate and purchase  DBCC tokens please follow the instruction given in below link.

https://medium.com/dbc-io/announcement-public-sale-is-live-8935b46333dd

Official Website for public Sale

Official Twitter page

Official Telegram channel

Official Facebook page

Medium page for latest news

BitcoinTalk forum Bounty Thread

My BitcoinTalk forum profile