KBC Teams Up With Personetics to boost Digital Customer Engagement and Financial wellness
KBC has teamed up with Personetics, the world's leading provider of financial data-driven customization solutions.
Personetics AI uses clients' financial data to set up automatically and classify all transactions, creating a seamless user experience. Personetics gives KBC a potent engagement platform builder, "Engage," that will enable KBC to adjust existing data and also make new information and recommendations for clients. KBC experienced a massive spike in engagement in addition to high opt-in and session duration with a +90% rating.
“Exceeding customer expectations of KBC Mobile is what excites our team. One way of achieving this is through saving time & money. For example: getting a quick heads-up to check if a double payment was intended. Or a notification when you received a payment, in the likes of a tax return. Each time we are able to provide such relevant information, it may give a small, but tangible benefit to the customers’ life and add to his or her personal financial insight. Personetics is helping us achieve that type of relevance.” says Karin Van Hoecke, General Manager (Digital) Transformation and Data at KBC.
“Personetics’ Engage solution provides us with both flexibility and scale. With their broad catalog of proven valuable and relevant insights, we could develop and extend our PFM solution much quicker than if we would have built everything from scratch ourselves. In addition, we also benefitted from Personetics’ extensive hands-on experience with their banking customers. With Personetics’ brand-new Engagement Builder, we received a powerful tool that provides us with even more flexibility than before. It will allow us to design custom insights without the need to develop them manually. This will help us to differentiate our PFM solution from those of our competitors.”– Jurgen Indekeu, Policy Advisor for Mass Retail segment at KBC
“KBC’s usage numbers show us, yet again, that customers are hungry for relevant, succinct information about their finances. When their bank-insurer delivers that information through customized, helpful insights, they’re much more likely to engage over time,” says David Sosna, CEO of Personetics.
The business partnership between Personetics and KBC will further solidify KBC as a leading financial institution in Europe. Additional services and functionalities will be unveiled in the coming months, with KBC extending Personetics operationality to their Small and Mid-sized clients.
The comprehensive Case Study Can be found by clicking Here