DATA - Punishing bots, rewarding communities.
DATA is a blockchain based digital data authentication protocol powered by AI & P2P mobile storage infrastructure.
One of the most overwhelming challenges in the digital advertising industry is the abundance of fraudulent data flowing into the entire network, commonly termed 'Ad Fraud'.
Currently as it stands, more than 40% of the total digital ad traffic is automatically generated by bots, resulting in the advertisers loosing out of billions of US dollars annually. This has a negative impact on the industry as a whole, driving up the prices of advertisers, and cutting into the revenue for legitimate publishers.
Although the patterns of fraudulent traffic can be detected, more and more are using machine learning to evolve, becoming smarter and proving harder and hard to track the origin or source thanks to the multi-stacked middle layers that hide the traffic via complex routing, redirecting and redistribution.
We are entering a new era, where people expect the value of services and communities they create is shared with them.. Blockchain tokens offer a new way of sharing that perceived value of the community, to it's members. - Mikko Alasaarela, CEO/Founder, inbot.io
The solution; DATA. Devised to address the root of the fraud at it's core, DATA will ensure that every participant in the ecosystem is rewarded, and motivated to 'do good'. Applying a reward system to encourage end users to apply their attention and contributions in a positive manner.
Each end user is constantly made aware of the varying rewards that they can achieve, served via ads to games or apps, it created a highly personal and relevant way of serving content to end users. As a result of this highly customizable options, it results in users who are less inclined to reject, block or ignore adverts that would otherwise be enlivenment to them.
On top of providing this state of the art way of serving adverts, each advert consumption, no matter the medium it is served in, ie banners, videos, or playable advertisement are tracked down to the a device level. This allows the true users to be rewarded, while weeding out and preventing the bots.
The DATA platform and it's token will serve as the backbone of it's blockchain and advertising infrastructure, supporting micro-payments, encouraging the use of tokens across multiple platforms and applications.
Simply put, DATA aims to reward the real users behind the screen, while tracking and punishing the bots on a device level, benefiting both the end user and the content creator, encouraging active communities and rewarding them.
If you'd like more information on the project, check out the following links:
Official Website:
http://www.data.eco/
Whitepaper:
https://docsend.com/view/pk5w8wx
Official Telegram group:
https://t.me/blockchainDATA
Official Twitter:
https://twitter.com/@Blockchain_Data