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RE: Using Strava Heatmaps to find cycling routes
Japan is indeed the Asian leader. Thailand and Malaysia look good as well.
There is a lot of cycling in India as well, not on Strava though. Considering there are 12,500,000 units of cycles sold in the Indian market every year. Out of that huge number, only 30000 units of cycles are in the 350+ USD category. The majority of cycles sold here are in the sub-75 USD category.
Yeah, this is just what users have uploaded to Strava. There are some GPS users that are using another platform like mapmyride, etc... And probably many more users cannot afford a GPS unit or do not have a smartphone.