Using the Blockchain to combat DDOS

There's a new player in the DDOS protection market and they're bringing a chain to the party!

A company called Gladius may be changing the game in DDOS protection as we know it.

Trust is a valuable commodity. That statement has rung true throughout all of history, and it rings true today. In fact, some might say that, in today's world, trust is invaluable. As the global economy continues to adapt to an ever-more-so connected internet world, companies and organizations struggle to form trust through partner relationships. These relationships build trust through reputation and history, representing a considerable investment in terms of time and money. What if such trusts were an inherent part of the ecosystem? What if instead of reputation and history, there were a technology capable of enforcing trustworthiness in a transparent manner? Well, there is a technology, and that technology is called the blockchain.

Cybersecurity is one situation in which organizations cannot afford to misplace trust. They know that cyber attacks have the potential to disrupt business operations to the point of no recover. For this reason, it is imperative that entities offering cybersecurity services provide proof of their trustworthiness. The folks of Gladius have solved that problem by combining the transparency of the Ethereum blockchain and the ingenuity of crowdsourcing.

Gladius has a unique approach to protect companies from Distributed Denial of Service (DDoS) attacks while simultaneously improving their bandwidth efficiency. The best part about the whole deal is that it will actually cost less than current market rates for Content Delivery Networks (CDN). By leveraging the Ethereum blockchain, they have made it possible for computers all over the net to take part in a decentrailzed CDN. Organizations can rent their excess bandwidth on the decentralized CDN while increasing their own capability to filter web traffic. I’m going to go ahead and coin the phrase and call this a Distributed Guarantee of Service (DGoS)™. This will revolutionize the CDN industry.

By using a decentralized topology, Gladius ensures that there will be no single point of failure. If one organization is experiencing an attack, resources from others could be utilized to ensure that organization remains operational. It also turns the tables on the attackers allowing the internet at large to respond to such attacks. Imagine if a popular company like Amazon, Google or Apple were under attack and they could effectively mobilize their customer base to act in their defense. Individual users could sell or even donate bandwidth to the cause.

Currently, as you can see from the graphic above, three companies account for 94% of this nearly $17 Billion dollar industry. Gladius has the potential to be a disruptive force in that market in the same way that VoIP technology revolutionized the telecommunications industry. The best part about that is the fact that they are allowing all of us a chance to be a part of that disruptive force, and you can trust that when they do, I will be a part of that effort.

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