Brands using Steem Dollars to get customers to share their voice

Does anyone know of any companies/brands that are considering using Steem dollars as a way to incent their customers to share their stories and experiences on Steemit? They've tried like heck to get people to do it on Facebook but there isn't much of a motivation for the customer unless they are a diehard brand loyalist.

Would you trust what someone says about their experience with a brand on Steemit knowing they are looking to make some coin?