Localization is the adaptation of a product or something similar to a specific location. It's a perfect phrase to help define what it's all about. In most cases, it is to understand, for example, what kind of product people want depending on the culture, what they want from the product, and what they expect from it. But the localization process does not always depend only on the people who promote the product. Consumers' interest also plays a role. They can use translation sites such as circletranslations.com to understand better what kind of product they want to buy. And it's great that nowadays we can find out what some phrase means, which before without a book dictionary or a trip to the library you would never have known.