GEMSTRA: UNIQUE SOCIAL SELLING ECOSYSTEM

Blockchain has received huge acceptance in recent years, and various institutions, businesses, and emerging projects are relying on this decentralized, revolutioized technology to drive their concepts and existing products to the next level.

Social selling, as the name implies, is when sellers use social media to interact directly with prospective buyers. Value is created on product when salespeople provide their prospects answers to questions and offering thoughtful advice until the prospect is willing and ready to buy. The aim of social selling is to use social media in sales. This allows salespeople to entice their intending customers instead of disturbing their daily lives with direct calls and other provocative traditional approaches. eventually converting them into loyal customers.

Like every other sector, several issues ranging from sellers inaccessibility of customers' transactions data, to big brands monopolizing the industry, to a host of problems are casted an ugly shadow over this multi million dollar industry. The need for a robust ecosystem to cater for the above mentioned issues, by offering a fair playing ground for every seller in the social selling industry has birthed this prodigy of a project called GEMSTRA!

INTRODUCING GEMSTRA

Gemstra is a decentralized blockchain powered ecosystem which liberates today’s social selling environment, with the sole aim of building a technological protocol for social selling that opens the industry to everyone in retail. The Gemstra team mission plans to make social selling accessible and awesome for everyone. The Gemstra ecosystem will establish a commonwealth for social sellers by providing a technology that fairly distributes power to the appropriate actors of the model, without any bias. The Gemstra team is developing a suite of modules on a blockchain-based infrastructure, so that businesses and influencers can easily interact in a common hub.

ASTRA

Astra is a blockchain platform that serves as a technology infrastructure for retail merchants to join the social selling economy. It is a smart contract platform that serves as technological infrastructure for Brands and Retailers to build a "influencer & KOL" commerce channel. By using blockchain, Astra and the GEMS Token democratize the model for Businesses, Brands, and Influencers & KOLs. ASTRA democratizes influencer/KOL commerce by leveraging blockchain to store data, process transactions, and decentralize control.

KEY PLAYERS IN THE GEMSTRA ECOSYSTEM

¶ BUSINESSES

Retailers can integrate with Astra as “Businesses” making use of the platform's SDK or open source software (powering the Boutiques marketplace). Each Merchant hosts a peculiar network of Influencers/KOLs and administers its own set of Brands.

¶ BRANDS

Brands in the ecosystem are allowed to partner with any Merchant integrated with the Astra Platform. Brands can be sold at multiple Businesses and access different networks of Influencers/KOLs.

¶ INFLUENCERS (or KOLs)

Influencers & KOLs can participate with any Merchant integrated with Astra Platform. Influencers & KOLs can build different genealogies with multiple Businesses and access different Brands at each Merchant.

WHAT THE GEMSTRA ECOSYSTEM OFFERS

¶ BECOME A MERCHANT

The platform will make it easy for users to become a merchant by choosing the product and services they wish to sell. This will also give opportunities to other retailers to join the catalog. Gemstra will make the boutique software available to sellers to develop their social selling system on it's platform, very easily.

¶ BRAND EXPOSURE AND ACCESS TO CUSTOMERS DATA

The sellers will have more exposure because their product will be listed and they will be able to control transaction through the smart contract technology the platform is based on. ASTRA is a blockchain-integrated platform that serves as a technological infrastructure for social selling. ASTRA’s is a blockchain technology that allows sellers to have control over customer’s data and offers commissions, reward that can be customized on the platform. The Gemstra platform provides a fair model where all players in the marketplace have a competitive edge.

¶ THE GEMSTRA TOKEN GMS

Token (GMS) is the default token of exchange in Gemstra’s ecosystem. GMS can be used for any transaction in lieu of fiat on ASTRA Platform. The GMS token facilitates reduced friction, gamification, and governance for the ASTRA Platform. GMS will be utilized for the buying and transaction between merchants and sellers. This can also be used for commissions and customized rewards on the platform. This token will make the social selling industry decentralized by creating an open market for everyone and not for big brands alone.

TOKEN INFORMATION

Token symbol: GMS

1 GMS= $0.01

Total supply of tokens: 16 Billion

Hardcap: $25,000,000

Softcap: $8,000,000

Private Sale: 01st Aug to 30th Sep 2018

Pre-Sale: 1st Oct to 31st Oct 2018

Main sale: 1st Nov to 30th Nov2018

MEET THE TEAM

ADVISORY BOARD

CONCLUSIVE THOUGHTS

What makes a project unique is identifying and tackling problems that are impeding growth in any given sector. The Gemstra project aims to become the existent platform for businesses and influencers to use to drive sales. The platform will provide a technology that offers a fair playing ground for every seller in the social selling industry.

Please note at this point that the ideas portrayed above, are a review of a very massive and powerfully innovative venture. I strongly recommend the well detailed Gemstra whitepaper https://docsend.com/view/xvyqq7a for a more profound understanding of this project. The social media links below also serve as reference and enquiry points; do well to consult them as at when due.

Website :
https://gemstra.com/

Facebook: https://m.facebook.com/gemstraofficial

Twitter: https://mobile.twitter.com/gemstraofficial

Telegram :
https://t.me/gemstra

Reddit: https://www.reddit.com/r/Gemstra/

Medium:
https://medium.com/gemstra

Bounty0x Username: evolution2k46