I'm invested in Ripple. I really want them to do well but Ripple and XRP seem like two different things. It's the consultancy company and their own cryptocurrency. Even they have difficulties explaining why we as consumers should get XRP. I've actually written a post about this:

https://steemit.com/cryptocurrency/@valderrama/the-love-hate-relationship-with-ripple-xrp

Perhaps an interesting read.