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RE: Stop looking at price... Market Cap is what REALLY matters
Simple math really. It's just really hard to think of something being valuable apart from fiat currency like dollars since everything in life is thought of in such a light. Such as, "how much is this couch going to cost me in $", "ouch, I just broke my foot, how much is this going to set me back", etc...
It's just better to think about things in the age-old saying of "Supply & Demand" :)